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Our Story

History
Frustrated by the lack of great sandwiches available in quick service restaurants and bored by burned-out sandwich brands, Jeff Sinelli, founder and former CEO of Genghis Grill, set his mind to creating a fresh, innovative concept featuring superior sandwiches served in an edgy, magnetic environment.

Superior Sandwiches
Which Wich® Superior Sandwiches is committed to creating the best sandwiches available. We offer more than 50 varieties of customizable “wiches,” from the signature Wicked®, loaded with five meats (turkey, ham, roast beef, pepperoni, and bacon) and three cheeses, to unique items such as Thank You Turkey®, with stuffing and cranberry sauce. The Which Wich menu also includes plenty of vegetarian options and several healthy wiches for less than 400 calories each. Even the extras are held to high standards: signature house chips, hand-dipped shakes, and just-out-of-the-oven cookies are as superior as the sandwiches.

How Would You Like Your Wich Worked?®
Which Wich is known for its revolutionary ordering system. Guests use red Sharpies® to mark up pre-printed menus on sandwich bags. They select a sandwich from one of 10 categories, then choose the type of bread, size, cheese, spreads, and vegetables. The sandwiches are prepared to guests’ exact specifications and delivered in personalized sandwich bags. After they’ve enjoyed their wiches, guests are encouraged to draw on their bags with the same red Sharpies and hang their “artwork” on the community wall.

Feel the Vibe
If you’ve been to any of our stores, you’ve noticed the black-and-yellow “vibes” hanging on the walls. The five original Which Wich vibes are the heart, smiley face, globe, musical note, and peace sign. Like art or music, they’re open to interpretation, so it’s up to you to assign meaning. And because customization rules at Which Wich, each store can create a unique set of vibes in addition to the core five. But a vibe is much more than an icon on a wall; it’s a feeling, that positive energy, you get from being in our store. We’re spreading those positive vibes across the country with every restaurant we open. So grab a bag and live the vibe!

Join the Community
Which Wich is not just a sandwich shop; it’s a community. Which Wich locations feature music and newspaper stations, free wi-fi, and a community wall. Listen to some tunes or catch up on the day’s news. Post a message or display your sandwich-bag “artwork” on the community wall. You can also like us on Facebook, follow us on Twitter, upload a photo to one our Flickr galleries, or share a video on Vimeo. Are you on Foursquare? OMG! So are we!

SANDWICHFACTION GUARANTEED®
We stand behind all of our sandwiches. If you’re not 100% satisfied with your wich at the time you receive it, we will replace it, refund your money, or both.

mmmm, cookies