Site Selection Criteria

Site Selection Criteria

Size

• Ideal size is 1,600 square feet
• Will consider 600* to 1,800 square feet
• Outside patio seating preferred

*Mall food court locations only

Frontage

• 20’ minimum linear feet

Traffic Generators

• High-density, white collar
• High-density, high-frequency retail
• Office buildings
• Hospitals
• Health clubs
• Upscale grocery
• Heavy car/commuter traffic

Accessibility

• Signaled intersection
• Unobstructed left turn
• 2-3 curb cuts
• Unsuitable neighbors include low-volume retail and businesses that close on evenings and weekends

Identity

• High-identity storefronts
• Visible interior store signage
• Excellent exterior signage

Exposure

• Corner or end-cap location preferred
• In-line acceptable
• Mall food court

Utilities

• 400 amp, 208/3 phase minimum
• Gas to space if available but not required
• 1.25” minimum water line
• 4” minimum sewer line
• Central grease trap connection to space

Voice and Data

• Phone to space
• Broadband Internet to space

HVAC

• Suitable for restaurant with kitchen
• 1 ton for every 150 square feet
• Must be able to install a commercial hood at a reasonable rate
• Central fire alarm to space (if used)
• Landlord to provide sprinkler system

Signage

• Must permit standard Which Wich signage package
• Size of exterior must be visible at 75 yards

Parking

• Minimum 25 spaces
• Designated to-go parking
• Designated Which Wich parking
• ADA compliant

Trade Area

• Shopping center or mall
• Lunchtime office trade
• Office building in CBD’s
• In-line acceptable in hot or trendy neighborhoods
• Mall food court in urban or suburban neighborhoods
• College campus
• Exterior architecture
• Unique architecture
• Storefront: landlord must provide glass and doors
• Rear: landlord must provide rear door

Building Construction

• Ceiling height: 12 feet minimum
• Roof: minimum R-19 insulation (R-30 ideal)
• Wall: minimum R-11 for sound and thermal
• Floor: smooth, clean gray new concrete
• ADA access compliant

Competition

• Detailed demographic analysis required

Demographics

• Target market: 18 to 39 age group
• Median income: middle to upper
• Occupation: white-collar professionals
• Male/female: even mix
• Commercial: 60%
• Residential: 40%
• Total area population for:
  • 1 Mile: 25,000
  • 2 Mile: 50,000
  • 3 Mile: 100,000