Site Selection Criteria

Site Selection Criteria

Size

  • Ideal size is 1,600 square feet
  • Will consider 600* to 1,800 square feet
  • Outside patio seating preferred

*Mall food court locations only

Frontage

  • 20’ minimum linear feet

Traffic Generators

  • High-density, white collar
  • High-density, high-frequency retail
  • Office buildings
  • Hospitals
  • Health clubs
  • Upscale grocery
  • Heavy car/commuter traffic

Accessibility

  • Signaled intersection
  • Unobstructed left turn
  • 2-3 curb cuts
  • Unsuitable neighbors include low-volume retail and businesses that close on evenings and weekends

Identity

  • High-identity storefronts
  • Visible interior store signage
  • Excellent exterior signage

Exposure

  • Corner or end-cap location preferred
  • In-line acceptable
  • Mall food court

Utilities

  • 400 amp, 208/3 phase minimum
  • Gas to space if available but not required
  • 1.25” minimum water line
  • 4” minimum sewer line
  • Central grease trap connection to space

Voice and Data

  • Phone to space
  • Broadband Internet to space

HVAC

  • Suitable for restaurant with kitchen
  • 1 ton for every 150 square feet
  • Must be able to install a commercial hood at a reasonable rate
  • Central fire alarm to space (if used)
  • Landlord to provide sprinkler system

Signage

  • Must permit standard Which Wich signage package
  • Size of exterior must be visible at 75 yards

Parking

  • Minimum 25 spaces
  • Designated to-go parking
  • Designated Which Wich parking
  • ADA compliant

Trade Area

  • Shopping center or mall
  • Lunchtime office trade
  • Office building in CBD’s
  • In-line acceptable in hot or trendy neighborhoods
  • Mall food court in urban or suburban neighborhoods
  • College campus
  • Exterior architecture
  • Unique architecture
  • Storefront: landlord must provide glass and doors
  • Rear: landlord must provide rear door

Building Construction

  • Ceiling height: 12 feet minimum
  • Roof: minimum R-19 insulation (R-30 ideal)
  • Wall: minimum R-11 for sound and thermal
  • Floor: smooth, clean gray new concrete
  • ADA access compliant

Competition

  • Detailed demographic analysis required

Demographics

  • Target market: 18 to 39 age group
  • Median income: middle to upper
  • Occupation: white-collar professionals
  • Male/female: even mix
  • Commercial: 60%
  • Residential: 40%
  • Total area population for:
    • 1 Mile: 25,000
    • 2 Mile: 50,000
    • 3 Mile: 100,000

FOR MORE INFORMATION
Jeremy Cook
VP of Real Estate and Construction
(214) 747-9424 x1044
jcook@whichwich.com

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