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Which Wich Wins COEX Marketing Innovation Award

Which Wich wins COEX marketing innovation award

On March 1, Which Wich was honored with a Marketing Innovation Award at the Chain Operators Exchange (COEX) in Orlando, sponsored by the International Foodservice Manufacturers Association (IFMA). The first-ever Innovation Awards program recognizes operating companies that are shaping the industry through innovation in culinary, operations, marketing, and service. Which Wich was honored for driving innovation in communications, advertising, or promotions to drive customer attraction and retention, thanks to the unconventional PR campaign surrounding the now-famous Lockjaw incident with Chad Ettmueller.


Which Wich Now Open in Atlanta, Georgia

Which Wich Superior Sandwiches in Atlanta, Georgia

Happy new year to us! The first new Which Wich of 2011 is open in Atlanta, Georgia, at 265 18th St. NW, Ste. 4100, in the super-cool Atlantic Station development.The restaurant is open daily, 11 am-9 pm, for dine-in, takeout, or catering.
 
More exciting news: the Atlanta Which Wich has a new-and-improved menu featuring wiches in three sizes: 7 inches, 10.5 inches, and a 14-inch Superwich™. Larger sizes take customization to the next level and solidify the brand’s commitment to create a superior, personalized dining experience. Larger wiches should be available at all locations across the country starting January 31.
 


Which Wich Now Open in Atlanta, Georgia

Which Wich Superior Sandwiches in Atlanta, Georgia

Happy new year to us! The first new Which Wich of 2011 is open in Atlanta, Georgia, at 265 18th St. NW, Ste. 4100, in the super-cool Atlantic Station development.The restaurant is open daily, 11 am-9 pm, for dine-in, takeout, or catering.
 
More exciting news: the Atlanta Which Wich has a new-and-improved menu featuring wiches in three sizes: 7 inches, 10.5 inches, and a 14-inch Superwich™. Larger sizes take customization to the next level and solidify the brand’s commitment to create a superior, personalized dining experience. Larger wiches should be available at all locations across the country starting January 31.
 


Which Wich Tops Restaurant Business’ List of 50 Great Ideas

Chad Ettmueller, aka Lockjaw, bites into a double-meat Wicked at Which Wich

Last year, Which Wich experienced what might be called a happy accident. Frequent diner Chad Ettmueller locked his jaw when attempting to bite into a double-meat Wicked® at the store in Cumming, Georgia. While painful for Ettmueller in the beginning, the end result was warm fuzzies all around. We received quite a bit of media attention, and Ettmueller became the unofficial ambassador of our brand. We are honored yet again that Restaurant Business recognized this wicked encounter in its list of 50 Great Ideas. In fact, we’re no. 1. It’s going to be tough to top that this year! But we’ll give it a try!

(photo: Chris Dunn/Atlanta Journal Constitution)


Chad Ettmueller Can Still Eat a Double Meat Wicked®

You may recall this little story about a Georgia man named Chad Ettmueller, who dislocated his jaw while trying to bite into a double-meat Wicked sandwich. (Did we mention he works for a company that structures large lawsuit settlements?) The story has received a lot of media attention since early March, and, now, Christopher Quinn of the Atlanta Journal Constitution has written this follow-up story. We’re happy to report that after everything he’s been through, Chad isn’t afraid to tackle a Wicked.

photo: Chris Dunn/AJC