Which Wich Superior Sandwiches recently unveiled two larger sandwich sizes—10.5 inches and a 14-inch Superwich™—to complement the classic 7-inch sandwich. All wiches—even the signature Wicked®—are available in three sizes to sate every appetite. In addition, Which Wich has added a 32-ounce plastic stadium cup to offer guests a larger beverage option.
Last year, Which Wich experienced what might be called a happy accident. Frequent diner Chad Ettmueller locked his jaw when attempting to bite into a double-meat Wicked® at the store in Cumming, Georgia. While painful for Ettmueller in the beginning, the end result was warm fuzzies all around. We received quite a bit of media attention, and Ettmueller became the unofficial ambassador of our brand. We are honored yet again that Restaurant Business recognized this wicked encounter in its list of 50 Great Ideas. In fact, we’re no. 1. It’s going to be tough to top that this year! But we’ll give it a try!
(photo: Chris Dunn/Atlanta Journal Constitution)
This just in from LA: a guest has ordered the world’s first double-meat, double-cheese, double-avocado Wicked® Superwich™! That’s 14 inches—twice the size of a regular wich! (In case you’re wondering, he ALMOST finished it.) Superwiches are currently only available in LA and at the downtown Dallas store. But we’re working on bringing them to a Which Wich near you!
You may recall this little story about a Georgia man named Chad Ettmueller, who dislocated his jaw while trying to bite into a double-meat Wicked sandwich. (Did we mention he works for a company that structures large lawsuit settlements?) The story has received a lot of media attention since early March, and, now, Christopher Quinn of the Atlanta Journal Constitution has written this follow-up story. We’re happy to report that after everything he’s been through, Chad isn’t afraid to tackle a Wicked.
photo: Chris Dunn/AJC