At Which Wich, we’re committed to making the world a better place. We get to do that in a small way, every day, by providing each customer with a great sandwich and great service. But we also strive to help people outside our stores, throughout the world, through programs like Project PB&J and Flag Your Bag.

Project PB&J

Peanut butter and jelly sandwiches are the ultimate in comfort food. So it’s fitting that we use them to bring comfort and food to people who need it most. Through Project PB&J, for every one sandwich you buy, we donate two more to people in need—one locally, and another one anywhere in the world during a time of emergency (such as a natural disaster).

How you can help:

Besides buying a Project PB&J wich in one of our stores, you can also support the cause by shopping in our online store. Proceeds from the items you buy go to fund even more sandwiches for a hungry world.

Project PB&J

Flag Your Bag

Our Flag Your Bag program is a simple way we say “thank you” to our country’s service members and veterans. Customers draw flags or write notes of encouragement on the backs of their Which Wich bags, and the finished artwork is delivered to those who have sacrificed so much on our behalf.

How you can help:

In the weeks leading up to Independence Day each July, look for the special blue Sharpie® markers alongside the regular red ones in our stores. Use them to create your own red, white, and blue artwork on your bag. The flagged bags will be displayed in the store before being collected and sent to our friends in uniform.